What is Guerilla Advertising? Discover New Marketing Techniques
If you thought it ‘gorilla marketing’, you are not alone. There are hundreds of thousands of search happen every day with that misspelling. The pronunciation is same as ‘gorilla’ but if it is about marketing, its meaning is different. Both the spellings guerilla and guerrilla are practiced. The term was first defined in the book Guerrilla Marketing by Jay Conrad Levinson.
Nevertheless, at times, we can certainly call this technique as gorilla technique because just like the giant ape, such advertisement can do anything to draw attention of the public. Okay, let’s start with definition…
What is guerilla marketing?
It is a strategy adapted in marketing to draw people’s attention in an unconventional ways. It’s a low cost marketing technique that brings good revenue because of its eye-catching content and concept. According to Wikipedia, the term relates to guerilla warfare that uses atypical maneuver to aim the target audience.
How do guerilla ideas work as a unique marketing technique?
The guerrilla marketing and advertising concept was introduced as an offbeat way of promoting the product or service that largely depends on imagination, enthusiasm and proper placement. Such marketing techniques are used to put hoardings, posters, and illusive objects at unexpected places so that they create a buzz and draw everybody’s attention.
Effective guerrilla campaign is a thought-provoking stuff and thus works better these days. If placed and conveyed properly, guerilla ads can turn into viral marketing. The best part of this marketing is getting maximum results from minimum resources. The latest digital tools and technologies make this even a better way to promote the products and services.
Guerrilla advertisement examples by Mouls Incorporation
Maverick marketers come up with innovative ideas and build conceptual advertisements. Some of the examples of guerilla marketing ads created by Mouls Incorporation are displayed below.
Tips for creating kickass guerilla marketing ads
- Think unconventional
- If it is online guerrilla marketing ad, be careful targeting the audience
- Deliver the message in a unique way
- Make people to think and equally amuse
- Come out with surprising facts and place them smartly in guerilla campaigns
- If it is not for internet marketing, place them at unexpected areas
- Think of human psychology and develop the guesswork accordingly
- Use latest tools and technologies
- Create visually appealing graphics
Some known guerrilla campaign samples
Guerrilla marketing is stated to build a far more worthful impression with customers as comparison to more tralatitious ways of advertising and marketing. The reason behind this is the fact that such campaigns target to address the customer at a more subjective and memorable level. The people like surprises and if you provide them with innovative stuff, they certainly appreciate and probably go for it.