What is a High Quality Website? Tips to Build Algorithm-proof Sites
The ultimate aim of search engines is to provide the best results for every search query by a human. And for this, they regularly update their crawling and indexing techniques (called algorithm). While latest update in algorithm brings quality results for the users, it strikes as a storm on current SEO practice, especially black hat SEO. For many webmasters, an update in algorithm is like a nightmare getting rid of what takes a considerable amount of time.
We receive many mails that ask “what are high quality websites” and how to build site that remains unaffected by whatever algorithm updates by Google, Bing and Yahoo! Well, the answer is not very clear as there is no concrete evidence that describes how search engine bots crawl and index the websites. But from our experience, we are sure that the search is recursive and automatized and hence we have some good tricks to implement so that the site is ranked high, no matter what algorithm is followed.
What influences your website listing?
The ultimate aim is to show catchy information with very little description on the SERPs (Search Engine Result Pages) and provoke the reader to click on the link so that the full page is viewed. Let’s understand how to make a high quality website once the reader lands on your desired webpage.
Create no-nonsense title: Every webpage should have title. We recommend that the title must be useful and match the content in the body. Avoid keyword stuffing in this as it may be looked as spam to the bots. Do not repeat the same words by just scrambling them because the latest algorithms are smart enough to catch this and make your site down. Prefer standardized title over boilerplate that Google can handle very well.
Use focused URL: The search engines take URLs into consideration while displaying web pages on their SERPs. The URL on the result pages is displayed just below the title with bold keywords that the user has typed in search box. We recommend that the URL must be understandable by a human reader. For instance, if the web page is about SEO content writing, customize the URL with www.<yourwebsitename>.com/seo-content-writing-service.html.
Relevant content of body: The content of the body should be relevant to the title and URL. Do not overuse keywords or phrases as that might be considered as spam. Use subheadings preferably with partially matching keywords so that it will serve as semantic indexing raking much better on SERPs.
Meta description, title and tags: The giant denies looking at Meta tags while crawling but gives importance to the Meta title and description. Use good keywords in titles that you think will be searched more on the internet. Mouls Inc. SEO experts recommend help from Google Keyword Tool and select high volume search with low competition keywords. In Meta description, write little description that precisely narrates the gist of the content on that web page.
How to please Google without hurting human sentiments?
That’s a tricky one! Think this way –you with your website is at one bank of the river and on the other side, there is your customer, the human. You need to cross the river using bo(a)t and thus you must follow all the rules and regulations while on ferry.
If you try to violate the rules, you are dropped in the middle of the river and there won’t be any port in the storm! On the other hand, if you behave politely and obey rules during the journey (from listing on the Search Engine Result Pages to the user’s click), you are safely taken to the end customer, the human.
Tips to make your website algorithm-proof
Do you want your website to remain unaffected by whatsoever algorithm updates? Do you want to enjoy the power of white hat SEO practice during those tough times while others scratch their heads? Do you want peaceful sleep when a so-called algorithm update storm passes on the webmasters? If your answer to any of these questions is ‘YES’, read further and relax!
Come out with rich snippet. Consider yourself as a reader and think what exactly you want from the search query result. If you break this secret, you rock!
Before you write or put any content on the webpage, ask yourself –what makes this thing superior than others already existing on the result page. Do you have something special that others don’t offer? Say, if you are a courier service, do you provide delivery at doorstep on particular time customer choose? What if someone wants to surprise someone on his or her birthday by giving them gift at dot twelve o’clock? How’s that?
Is your content neutral though unique? General articles are not preferred anymore. They are boring and don’t work these days. Write a killing material that must go like a bullet through readers’ brain. You may hire experienced creative content writers for this task.
Ask yourself –if you were the reader, would you share or pass this information or content to your colleagues, friends and families? Online marketing is all about using free channels to spread the information like virus. That’s why it’s called as viral internet marketing. You may include a unique video, audio or animation that people must like.
Link building is important. Think before you create content on the webpage –is this quality content? Will third parties accept this to exchange the link? Google webmaster guidelines discourage purchasing the links (paid links) that will be traced and your website will be kicked out from the SERPs as a penalty.
If you read this article carefully, you’ll learn that there is no magic to rank higher on the SERPs. It’s just a white hat SEO practice that survives your website during any algorithm update. Believe in ethical practice, be generous, spread a good word and enjoy the fruits.